There is a story behind every brand. How do you ensure that your story is heard though? Easy – putting your brand in the hands of people, literally. One of the most effective methods to keep your brand on the top of the minds of potential customers is to have promotional plastic pens.
Think about it. You are in a conference and somebody draws out a pen that has your logo. What happens first of all? It is that your brand is spotted at that point. Now suppose that pen was put in daily use. It is not just any pen, it is your brand pen and each time it is clicked, written with or transferred around your brand gets more publicity. Even such a trifle can make a big splash and the simplicity of it is the beauty.
Plastic pens are common in day to day lives. They are portable, practical, and low-priced. You do not have to empty your wallet on something that people will use on daily basis. And though one can easily imagine a pen as a mere writing device, it is also a little billboard, which moves along wherever the pen moves. Your logo is being seen over and over again whether it is in the office of some person in his or her desk or it was thrown in a bag or given to a new customer at a trade show.
Tailor-made pens are available in such a wide variety in terms of shapes, colors and designs that you can certainly be creative when it comes to how you display your brand. Want a sleek, minimalist look? Go for a simple design. Want something more entertaining and bright to be remembered at an event? The options are endless. That being said, you can turn your pen into a representation of the personality and the style of your brand, regardless of your industry.
Pens can also be used as a give away or as a promotion tool or even a corporate gift. They are cheap and effective- something the customers and clients desire and utilize. Besides, pens will not be kept in a drawer as other promotional items. They are left in the open, are used on daily basis and recalled whenever anyone makes a note.
Ultimately, custom plastic pens are not merely a writing instrument, but a means of communication, without uttering any words, that conveys the story of your brand. Whenever a person picks that pen every time they do that they are in contact with your brand. An easy and inexpensive method of ensuring that your logo is seen and your message overheard.